[How To] 21 Simple Steps to Selecting Sensational Blog Topics

1.   Firstly, write about something that solves your target audiences’ problems or attracts their interest

2.   This can be achieved by focusing on industry problems. Customers need to see that you’re interested in helping them achieve their goals and not solely concerned with making money 

3.   Consider the questions your customers ask most frequently and what they need help doing (i.e., choosing an informative blog topic)

4.   Next, pick a topic (e.g., blogging) and then narrow your topic to focus on solving customer problems (e.g., how to find an informative blog topic that attracts readers OR how to write an effective blog post)

5.   Perform keyword research to confirm your topic is relevant. Choose keywords that your customers use and are relevant to your industry

6.  Do not keyword stuff because it will negatively affect your search engine position

7.   Instead, focus on one long-tail keyword per post. This keyword type consists of 3 or more words. Questions such as “what topics should I choose for blogging” and “high demand blog topics” are excellent long-tail keywords because they solve customer pain points

8.   Your blog topic should be contained within the heading. This is called the head term and should be 3 words maximum

9.   Here’s how to find the head term: My heading is, “Finding an Informative Blog Topic that Attracts Readers”. The head term for this guide would therefore be “Blog Topic”

10.   Head terms, blog topics, and keywords should tell customers what you do. For instance, my choices tell people Together Digital is an expert at blogging, content marketing, and helpful which sums up the brand’s voice

11.   Select blog topics and keywords based on your head term. Make a list of 6-10 blog topics and then write a blog post about them. Consider using the posts to promote content. For example, you might raise awareness of an e-book about effectively brainstorming blog ideas. Flesh out each blog post within the e-book under H2 subheadings

12.   Note that content offers like eBooks are useful ways of making your blog posts informative for customers and useful lead gen tools. Use a CTA telling customers to provide their email in exchange for the free eBook. As a result, you’ll gain access to leads

13.    Pay close attention to your title. If it’s boring or vague people won’t click

14.   So, go back to your narrowed topic (blogging) and create a title (7 Sure-fire Ways to Create Interesting Blog Topics). Titles should contain long-tail keywords so that they acknowledge user intent and are specific enough to be useful

15.   Create 8 titles for each blog post. Use a headline analyser. Ask coworkers for feedback. Keep your titles within 50-70 characters so that they appear fully on Google

16.   A good title tells people the benefit of reading your blog post (i.e., this document simplifies the process of selecting cool blog topics that people will love)

17.   A/B test your blog post titles over a week to see which one performs best. Monitor clicks, shares, and comments

18.  Additionally, perform social monitoring across your business channels to learn what customers are saying about your blog topics. Consider asking blog readers directly using surveys, email, and interviews

19.   Analyse blog metrics in Google Analytics. Analyse time spent on page, bounce rate, and views to assess the effectiveness and alignment between blog topics, headlines, and the body content of your posts 

20.   Adjust content accordingly for best results

21.   Finally, don’t give up and good luck!